A Study on Consumer Switching Behavior in Electronic Brands in Coimbatore

Abstract

This study analyses the key factors affecting consumer switching patterns in Coimbatore's electronic sector. The act of switching behavior refers to changing from one brand to another brand because of dissatisfaction with brands or better alternatives. To retain customers and obtain an advantage against competitors, businesses need to find switching patterns in the market. Some elements such as price, quality, promotions, offers, and services significantly affect consumers buying decisions, with price being the most impactful. Consumers change brands because of alternative pricing choices. Brand value and product quality also play a crucial role, mostly consumers choose loyalty and well-known brands. The study shows that advertisements and sales promotions significantly affect buying decisions, shaping brand perception and customer loyalty in the electronic market. This study gives a meaningful understanding of key variables affecting switching patterns in Coimbatore’s electronic industry. Analyzing these elements will help businesses improve pricing strategies, maintain product quality, and enhance brand reputation and value.