A Study on Triple Bottom Line Approach in Export Performance of Pump Industry in Coimbatore

Abstract

Coimbatore's pump manufacturing sector is vital to India's export market and makes a substantial contribution to both the industrial and agricultural sectors of the nation. This study uses the Triple Bottom Line (TBL) strategy, which incorporates social, environmental, and economic sustainability into business operations, to analyse the export performance of Coimbatore’s Pump exports. The purpose of the study is to evaluate the effects of TBL principles on long-term sustainability, market expansion, and export competitiveness. Important elements including worker welfare (social), eco-friendly manufacturing (environmental), and financial profitability (economic) are examined to see how they affect the performance of global commerce. The study will investigate how Coimbatore pump exporters have adopted sustainable practices and how they correspond with international trade norms through the use of primary surveys and secondary data analysis. The results will shed light on how TBL-driven tactics might improve brand recognition, export growth, and regulatory compliance in global markets. Policymakers, exporters, and other stakeholders seeking to balance profitability with social and environmental obligations while enhancing export sustainability and competitiveness will find this research useful.