Customer Preference and Satisfaction Level Towards E-Commerce Platform with Special Reference to Coimbatore City

Abstract

This study is being conducted to understand and determine consumer preference and satisfaction in E-commerce platform in Coimbatore city. The study’s major goal is to learn about consumer opinion about the E-commerce platform. This study focuses on the demographic profiles of the various E-commerce platform consumers which affect the consumer’s perception and their buying behaviour. This study employs Descriptive Research. A total of 246 respondents were chosen for this study, which was then evaluated using the simple percentage, Ranking, and Chi-Square analysis. This study shows the consumer’s degree of satisfaction under various factors and their expectations.